Brevo Review(2024): Is it worth the hype in CRM Space?

Brevo, earlier known as Sendinblue which is a pretty famous and reputable digital marketing platforms available now rebranded itself to Bravo. This rebranding initiative reflects Brevo’s aspiration to offer expanded tools and capabilities, aiming to elevate user experiences.
In this Brevo Review we are going to talk in details about the features of Brevo and how can you use all that for your growth, and is it a good choice for you or not?

What is Brevo?

In the fast paced business world, if you want to make profits you need to have a great customer base who can trust you just by your name and this is not a easy task to differentiate in the crowd of brands, as there are numerous brands coming up everyday, hence to achieve this customer relationship and marketing plays a major role.

Brevo is one of the most reputed in the market to do all the above task, it is a cloud-based customer relationship management (CRM) suite and marketing automation tool.

Brevo caters to organizations of all sizes, providing a user-friendly platform to connect with customers effortlessly via email, SMS, and chat. Whether planning engaging drip campaigns or sending out bulk text alerts, Brevo makes it easy for businesses to communicate effectively and personally with their audience.

Features of Brevo

Brevo has a variety of features available to cater its customers, which can help you in many ways to build up your brand very well in the market, here we are going to discuss some of the features.

Communicate:

• Email Marketing: Lets you easily craft your engaging newsletters and promotions to share exciting updates or exclusive offers with your customers through emails.
• SMS Marketing: Connect with your audience on a personal level by sending timely and relevant text messages, keeping them in the loop with your latest news.
• WhatsApp Campaigns: You need to engage to your customers where they are – on WhatsApp. Run campaigns and build meaningful connections through this popular messaging app so that you can utilize every possible opportunity.
• Live Chat: Be there for your customers in real-time. With live chat, you can provide instant support, answer questions, and create a more personalized experience.
• Chatbot: Picture having a helpful assistant that responds to common queries, allowing your team to focus on more complex tasks while providing quick assistance to your customers.
• Phone Communication: Brevo lets you manage your phone communications seamlessly, ensuring that you maintain a professional and reliable phone presence.

Engage:

• Automation: Streamline your processes with automation so that you can focus on the important tasks. Imagine setting up workflows that send personalized messages, making your engagement with customers more efficient and authentic.
• Signup Forms: Easily capture the interest of your website visitors with customizable signup forms, turning them into valuable leads for your business.
• Facebook Ads: Reach your target audience directly on social media. Brevo’s integration with Facebook Ads lets you run targeted campaigns so that you don’t need to spend a penny on useless leads while ensuring to boost your brand visibility.
• Landing Pages: Create captivating landing pages for your marketing campaigns or product launches, making it easy for potential customers to learn more and take action.

Manage:

• Inbox Management: Keep your communication organized and efficient with Brevo’s inbox management, ensuring that you never miss an important message.
• Meetings Scheduling: Simplify the process of setting up appointments and meetings, making it a breeze for both you and your clients to find a time that works for everyone.
• Deal Pipelines: Visualize and track your sales journey with deal pipelines, helping you manage your potential deals in a structured and effective way.
• Email API: Connect seamlessly with other email services and tools, making sure that your communication flows smoothly across platforms.
• Payments Functionality: Complete the entire business cycle within Brevo by managing transactions directly on the platform, providing a convenient and integrated experience for both you and your customers.

Pricing Plans

Brevo has majorly 4 plans available, Free, Starter, Business, Brevo plus, you can choose any based on your business requirements

Below is the comprehensive table of explaining all the plans available:

Free ($0/month)	Starter ($25/month)	Business ($65/month)	BrevoPlus (Custom)
✔️300 emails/day ✔️Customizable email templates ✔️Drag & drop editor ✔️Transactional emails ✔️SMS & WhatsApp campaigns	✔️From 20k emails/month ✔️No daily sending limit ✔️No Brevo logo (add-on) ✔️Basic reporting & analytics ✔️Email support	✔️From 20k emails/month ✔️Marketing automation ✔️A/B testing ✔️Advanced statistics ✔️Multi-user access ✔️Send time optimization ✔️Phone support	✔️Enterprise-grade security ✔️Advanced integrations ✔️Sub-account management ✔️Tailored onboarding ✔️Personalized support ✔️Flexible contract

Some of the cons of Brevo

Brevo with all the amazing features available have some of the potential drawbacks too, here are the few according team Yabku.

Affordability

The pricing structure is based on the number of email sent rather than contact, this can be a potential drawback with businesses having less contact base. Additional features, such as the removal of the Brevo logo, may require add-ons, which can also be a headache for the small businesses.

Landing Pages

While Brevo offers a landing page builder, it is exclusive to the Business plan, with additional pages incurring extra costs.

Email Deliverability

While Brevo maintains a decent email deliverability score, there is room for improvement. Think of it as having a car that runs well, but a few tweaks under the hood could make the journey even smoother. So, after a bit tuning Brevo can covert your good experience into great.

Customer Support

Customer support, lacking live chat in lower-tier plans, is an area where Brevo can enhance user satisfaction. Improved support channels could address concerns promptly, ensuring optimal campaign performance.