Freshmarketer Review 2024: Pricing, Pros, Cons, Features

Freshmarketer, by Freshworks, is one of the most talked about marketing tool in the market. In this Freshmarketer review 2024 we are going to discuss all in and out including pricing, pros, cons, and features of this tool.

Freshmarketer Review: Summary

What Is Freshmarketer?

Let me introduce you to Freshmarketer, a key part of the Freshworks family. It’s a powerful tool for marketing that works well on its own and seamlessly teams up with other Freshworks tools like Freshdesk, Freshworks CRM, and Freshservice.

Freshmarketer is packed with features you’d expect from a marketing tool. It helps with sending emails, creating forms and landing pages, scoring leads, and understanding customer paths.

Who is Freshmarketer for?

If you’re a marketer looking to get important marketing stuff done, Freshmarketers is a good option. It helps with things like taking care of leads, responding automatically, creating dynamic forms, and setting up lead journeys.

You can easily connect it with systems that manage content, but it doesn’t have its own tools to build a blog. So, if you want a blog, you’ll need to use something like WordPress.

Because it’s part of the bigger Freshworks family, Freshmarketer is a good choice if you already use other Freshworks products and want to boost your marketing game.

Freshmarketer Features

Freshmarketer provides many handy tools for email marketing, all in one easy-to-use suite. Let’s take a look at some of the features we like the most:

Email Type	Description
Personalized Emails	Send tailored emails to customers based on their interactions online.
Newsletters	Plan, design, and dispatch newsletters to your audience.
Event Invites	Share updates and event invitations with specific groups via email.
Product Updates	Communicate updates, safety information, and more to consumers via email.
Internal Updates	Keep employees and stakeholders informed through easily sent internal emails.

Personalized Emails
Freshmarketer’s email tools allow you to showcase product demos and send customized emails based on user interactions. This enhances engagement, increasing the chances of conversion.

Newsletters
Schedule and send newsletters to inform users about new products, offer discounts or provide interesting content for brand awareness.

Event Invites
Use Freshmarketer to target and promote events to an interested audience, boosting registrations and participation.

Product Updates
Easily communicate and automate product updates, keeping customers informed with straightforward emails.

Internal Updates
Efficiently inform and segment internal audiences like employees and stakeholders with Freshmarketer’s unique approach to email scheduling.

Freshmarketer Pricing

The Company offers flexible pricing plans, so you can easily choose and get it tailored according to your requirements. Here is the table comparing the pricing plans available.

Plan	Free	Growth	Pro (Popular)	Enterprise
Price	₹0/month, billed annually or ₹0/month, billed monthly	Starts at ₹1,299/month, billed annually or ₹1,599/month, billed monthly	Starts at ₹10,499/month, billed annually or ₹12,599/month, billed monthly	Starts at ₹20,999/month, billed annually or ₹25,199/month, billed monthly
Includes	– 10,100 Marketing Contacts	– 12,000 Marketing Contacts	– 15,000 Marketing Contacts	– 20,000 Marketing Contacts
	– Shopify/WooCommerce Integration	– Shopify/WooCommerce Integration	– Shopify/WooCommerce Integration	– Shopify/WooCommerce Integration
	– Contact & Account Management	– Drag-and-drop Journey Builder	– Advanced Webhooks	– Transactional Emails
	– Contact Lifecycle Stages	– Multichannel Engagement-Email, SMS & WhatsApp	– Offline Events	– Field-level Permissions
	– Website Tracking & Built-in Chat	– Behavioral Targeting	– Custom Roles	– Dedicated Account Manager
	– Social Media Campaigns	– Segmentation based on Shopify or WooCommerce Events	– Segmentation based on Custom Events	– Advanced Metrics
	– E-commerce Integrations	– Custom Playbooks	– Custom Reports & Dashboards
	– Email Marketing Campaigns	– Performance Report	– Back in stock notifications (Shopify)
	– 24×5 Support	– 500 Freshbot Sessions (FREDDY)	– Price drop notification (Shopify)
		– Industry Playbooks	– Facebook & Instagram Custom Audience

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—-Also Read—-

• Freshchat Review
• Notion Review
• Brevo Review

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Freshmarketer: Pros and Cons

Pros of Freshmarketer:

1. All-in-One Convenience:
   Freshmarketer bundles a variety of marketing tools into one platform, streamlining workflows for users.
2. User-Friendly Interface:
   With an intuitive design, Freshmarketer ensures both beginners and experienced marketers can navigate the platform effortlessly.
3. Powerful A/B Testing:
   Robust A/B testing capabilities empower users to experiment and optimize campaigns for better performance.
4. Automation Efficiency:
   Marketing automation features save time by allowing users to set up personalized and targeted campaigns.
5. Flexible Integrations:
   Seamless integration with other Freshworks products and third-party apps enhances functionality and adaptability.

Cons of Freshmarketer:

1. Pricing Consideration:
   Some users may find Freshmarketer’s pricing relatively high, especially for small businesses with budget constraints.
2. Learning Curve:
   Despite user-friendliness, there’s still a learning curve, particularly for those new to marketing automation tools.
3. Limited Advanced Features:
   Compared to competitors, Freshmarketer may lack certain advanced features, potentially impacting businesses with specific requirements.
4. Customer Support Response Time:
   Support response times may vary, with some users experiencing slower assistance during peak periods.

Users should weigh these factors based on their marketing needs and preferences to determine if Freshmarketer aligns with their business goals.

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Freshmarketer (FAQs)